At the start of the pandemic I was tasked to come up with a creative way to increase fan engagement and fill the void of cancelled races. When I pitched this concept, WHR loved it so much that they hired race commentators to commentate on the animated race.
This proved successful, with high engagement numbers, so they also asked me to do the Melbourne Cup race.
I also worked on many other projects for WHR, helping rebrand their social media channels as well as creating motion, digital, and print graphics.
